MCS 3030 Chapter Notes - Chapter 1: Postpositivism, Multidimensional Scaling, Cluster Analysis

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Politics- what issue is most important to my constituents? . Small business owner- where is the best location for me to open my daycare? . Large corporation- if we close this factory will it hurt demand for our products? . Deontological approach- philosophy regarding obligation rather than in the maximization of some good. Teleological approach- the perception of purposeful development toward an end. 1. the language of research - language shapes the way we think and determines what we can think about . Mixed methods- any research that uses multiple research methods to take advantage of the unique advantages each method offers (ie. study that combines interviews and experimental design) Theory- a plausible or scientifically acceptable general principle or body of principles offered to explain the phenomena. Unit of analysis- entity your analyzing in analysis (individuals, groups, social interactions (divorces, arrests) geographical units (town, census tract, state))

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