COMM 287 Lecture Notes - Friending And Following, Product Placement, Rowan V. United States Post Office Department

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Document Summary

Advertising would normal + social physical arrangements that don"t hold anymore. Material objects instant access to the world of desire and love. The goal of this class is to figure out the world of advertising: how it works, affects on society, affects on us. Advertising is the central thing in culture to understand. If you don"t have a way of understanding the world of marketing and advertising, then you cannot understand the culture and society, because these messages are the fabric of our lives. Creates pleasure without please, there is no desire. How do we understand and get some analytical distance fro subject matter that is so familiar and so much fun? (this world of advertising). For this course, we need to stop being consumers and start being scholars. Advertising is about objects & stuff materialistic world. Hold a high importance and value in our lives. Comedian clip: house is a place to put all of you stuff .

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