COMN 1000 Chapter Notes - Chapter 6: Connotation, Semiotics

• School: York University
• Department: Communication Studies
• Course: COMN 1000
• Professor: Joan Steigerwald

Document Summary

Considering ways to analyze and interpret the messages or texts of the media in all their diverse forms. People may think that a text means only what the author intended it to mean, no more no less. Accepting the text as the author"s intent may lead you to not understand the text at all. Most think that understanding a text is to become one with the author. Usually, it is hard to pinpoint the real author of a given text. Techniques that are focused on the encoded meanings. Just because the author"s meaning of the text is not the meaning of the text, that does not mean any interpretation of the text is correct or valid. Most people look for themes and symbols that are most obvious (love, war, social reposibility), however, a theme can be interpreted differently within a text.