PSYC 241 Chapter Notes - Chapter 8: Blood Donation, Tupperware, Social Proof
27 Sep 2013
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Conformity changing one"s behaviour due to the real or imagined influence of others. Informational social influence: conforming because we believe that others" interpretation of an ambiguous situation is more accurate than ours and will help us choose an appropriate course of action. You are seated alone in a dark room and asked to focus your attention on a dot of light and you"re asked to estimate in inches how far the light moves. The light disappears and comes back and you"re asked to judge how much it moves. The distance the light moves" varies from person to person but is stable for each person over time. In the 2nd phase of the experiment, participants were paired with 2 other people who had the same prior experience with the light and all 3 made judgements out loud. Over several trials, people reached a common estimate and each person conformed.
