ENGL210I Lecture Notes - Lecture 5: Jargon, Closing Argument, Epideictic

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It was the person using it whow as either good or bad. Aristotle: let rhetoric be [defined as] a ability, in each particular case to see available means of persuasion. Rhetoric is not just confined to language. In the beginning rhetoric was neither good or bad. Rhetoric at is worst is a cruel way of persuaded someone. 3 modes of persuasion that aristotle spoke about. Ethos : who is the speaker and how does he present himself. What the person says and how they say it must show who the person is (reliable, trustworthy etc) We think of emotion as not part of our normal being, our rational logical self is the real being, and emotion comes along and blind sides us and makes us someone we"re not. Whose the audience and what type of state of mind are they going to be in. Logos: word, sentence, rational argument, speech, tale, story, esteem.

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