BU352 Chapter Notes - Chapter 13: Delayed Gratification, Internet2, Loyalty Program
Document Summary
Retailing the set of business activities that add value to products and services sold to consumers for their personal or family use; includes products bought at stores, through catalogues, and over the. Internet, as well as fast-food restaurants, airlines, and hotels. Multichannel strategy selling in more than one channel (ex. When choosing retail partners, manufacturers must look at the basic channel structure, where their target customers expect to find the products, and channel member characteristics. For a retailer, it is important to know from which manufacturers its customers want to buy. Manufacturers need to know where their target market customers expect to find their products and those of their competitors. The larger and more sophisticated the channel member, the less likely that it will use supply chain intermediaries. Conventional supermarket offers groceries, meat, and produce with limited sales of non-food items, such as health and beauty aids and general merchandise, in a self-service format ex.
