BU385 Chapter Notes - Chapter 2: Total Quality Management, Human Resources, Plat
Document Summary
Competitiveness ability and performance of an organization in the marketplace compared to other organizations that offer similar goods and services. Strategy the long-term plans that determine the direction an organization takes to become competitive. Strategic planning the managerial process that determines a strategy for the organization. Companies must be competitive to sell their goods and services in the marketplace. Key purchasing criteria the major elements influencing a purchase: price, quality, variety, and timeliness. Other factors include customer service and convenient location. Order qualifiers purchasing criteria that customers perceive as minimum standards of acceptability to be considered for purchase. Order winners purchasing criteria that cause the organization to be perceived as better than the competition. Competitive priorities the importance given to operations characteristics: cost, quality, flexibility, and delivery. The process of determining a strategy, long-term plans that will set a new direction for an organization and implementing it through allocation of resources and action plans.
