SMC219Y1 Lecture : SMC219Y1 - Lecture Notes #5.docx
7 Oct 2013
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Noise is not always technical, can be opposition or interference. Generalizes all media based on american trends. Says all media industries all declining besides the internet. Very simple: give an example in your life of how biagi"s theory works. Mac vs. windows example: give an example in your life of how biagi"s theory doesn"t work. When you follow a trend inadvertently without the use of media ignores the opposition aspect. Companies make an image for themselves, don"t necessarily need to advertise because they make a collective persona that you want to buy into or not nonetheless. Most of the internet is english, but most of the globe isn"t, messes up the message. Caller id screens calls, changes the cyclical process, skips the connection from source to receiver and goes straight into feedback. Censorship affect how the message is sent, and to what degree.
