BU352 Midterm: Midterm Review BU352.docx
Document Summary
Marketing a set of business practices designed to plan for and present an organization"s products or services in ways that build effective customer relationships. Good marketing is not a random activity; it requires thoughtful planning with an emphasis on the ethical implications of any of those decisions on consumers and society in general. Marketer"s responsibility marketers must address the ethical implications of their actions on society in general. Core 1: marketing is about satisfying customer needs and wants. Need a person feeling physiologically deprived of basic necessities, such as food, clothing, shelter. Want the particular way in which a person chooses to satisfy a need, which is shaped by a person"s knowledge, culture, and personality. Target market the customer segment or group to whom the firm is interested in selling its products and services. Crest provides a wide variety of dental care products to deliver the desired benefits.
