PSYC 1010 Lecture : Chapter 7-Memory Cont'd Storage in LTM, memory in natural context, schema, depth of processing, etc.

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16 Oct 2011
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PSYC 1010 Full Course Notes
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PSYC 1010 Full Course Notes
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4 ) two components of motivation drive and arousal. Proposes that biological needs of deficiencies increase our drives or arousal level. All of our behavior is geared towards satisfying these needs and reducing drive down to a 0 level. E=dxh probability of equals drive x habit strength. You have an arousal level once we satisfy arousal level that has reached 0 . We are motivated to keep our drive level at 0. Habit strength= how easy it is for you to perform. Drive theory how internal states push you (push) Incentive theory how external stimuli pull you (pull) When arousal is too high or too low, we try to attain an ideal optimal level. Diurnal variation the arousal change during the day. Extraverts have a naturally low level of arousal. Introverts quiet, cautious have naturally high level also people in the middle. There is a strong biological predisposition to high or low sensation seeking.