Sociology 1020 Chapter Notes - Chapter 3: George Ritzer, Mcdonaldization, Subculture

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Values: are shared, relatively general beliefs that de ne what is desirable and what is undesirable; they specify general preferences. Folkways: are those norms that do not evoke severe condemnation when violated. Ex. someone running through campus naked is embarrassing but not morally outraging. Mores: are those norms whose violation does provoke strong moral condemnation (sexual assault: the difference between the two above is the nature of the reaction produced by the violation of the norm. Role: is a cluster of behavioural expectations associated with a particular social position within a group or society. Subculture: a group of ppl within a single society who possess, in addition to the cultural elements they share with the other members of society, certain distinctive cultural elements that set them apart. Popular culture: refers to those cultural objects and beliefs that are widely distributed across all social classes in a society location.

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