ADMS 2200 Chapter Notes - Chapter 3: National Energy Board, Fast Food, Mothers Against Drunk Driving

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Kim Snow

Document Summary

Chapter 3: the marketing environment, ethics, and social responsibility. Chapter objective 1: identify the five components of the marketing environment. Environmental scanning collecting external marketing environment information to identify and interpret potential trends. Trends may represent significant opportunities or threats to the company. Environmental management attainment of organizational objectives by predicting and influencing the competitive, political-legal, economic, technological, and social- cultural environments. Strategic alliance partnership in which two or more companies combine resources and capital to create competitive advantages in a new market. Chapter objective 2: explain the types of competition marketers face and the steps necessary for developing a competitive strategy. Process that occurs in marketplace among: marketers of directly competitive products (direct similar products) Bell vs rogers vs telus for cell phone services: marketers of products that can be substituted for one another (indirect easily substituted) Fast food industry: pizza competes with chicken and tacos: markets competing for the consumer"s purchasing power.