ECO101H1 Chapter Notes - Chapter 4: Demand Curve, Normal Good

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15 Oct 2013
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ECO101H1 Full Course Notes
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ECO101H1 Full Course Notes
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Other things remaining equal, people will purchase a smaller quantity of any good or service they want as the price of purchasing one more unit of it increases. The concept of utility- represents the satisfaction or pleasure that people drive from their consumption activities. Utility ( ) maximization- people try to allocate their incomes so as to maximize their satisfaction. Utility measured in a util or one unit of pleasure. For most goods, utility rises at a diminishing ( ) rate with additional consumption. Marginal utility- denotes the amount by which total utility changes when consumption changes by one unit. As consumption of good increases beyond some point, the additional utility gained from and additional unit of the good tends to decline. If i have one red chevrolet i"m happier than with none, however, with 2. Chevrolets i will be happier, but not twice happier. Optional combination- is the affordable combination that delivers maximum total utility.

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