01:220:102 Chapter Notes - Chapter 10: Marginal Utility, Budget Constraint, Utility

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01:220:102 Full Course Notes
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01:220:102 Full Course Notes
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Utility of a consumer is a measure of the satisfaction the consumer derives from consumption of goods and services: measured in units of utils. Individual"s consumption bundle- collection of all the goods and services consumed by that individual: to maximize utility, consumer considers the marginal utility form consuming one more unit of a good or service, illustrated by marginal utility curve. Individual"s utility function- gives the total utility generated by his or her consumption bundle. Marginal utility of a good or service- change in total utility generated by consuming one additional unit of that good or service. Marginal utility curve shows how marginal utility depends on the quantity of a good or service consumer. Principle of diminishing marginal utility- each successive unit of a good or service consumed adds less to total utility than the previous unit. Budget constraint requires that the cost of a consumer"s consumption bundle be no more than the consumer"s income.

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