MDSB61H3 Chapter Notes -Mass Media, Longitudinal Study, Media Literacy

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18 Oct 2013
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Transnational idol: the exaltation of thinness and the vilification of fat: fat is horrible and ugly and getting fatter is a sin, +ve correlation btwn media and disordered eating does not have sufficient causal agency. Conclusion: mass media have a ve influence on girls with their body image, positive assimilation effects: an increase in body satisfaction, upward social comparison causes one to feel ve abt their body. Presumed influences on others: the greater the perceived prevalence of the thin ideal in mags leads to a desire for us to be thin.

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