BU288 Chapter Notes - Chapter 8: Organizational Culture, W. M. Keck Observatory, Organizational Identification
Document Summary
Informational dependence reliance on others for information about how to think, feel and act. Effect dependence reliance on others due to their capacity to provide rewards and punishment. The group frequently has a vested interest in how individual members think and act since such matters can affect the goal attainment of the group. The member frequently desires the approval of the group. Reward cooperative behaviour with praise, friendship and a helping hand on the job. Lack of cooperation may result in nagging, harassment, name calling, or social isolation. Conformity to a social norm prompted by the desire to acquire rewards or avoid punishment. The individual complies their behaviour to the norms but doesn"t truly subscribe to the beliefs/values. Young children behave themselves only because of external forces: identification. Conformity to a social norm prompted by perceptions that those who promote the norm are attractive or similar to oneself.
