BU398 Chapter Notes -W. M. Keck Observatory, Telephone Tapping, Chrysler Pt Cruiser
Document Summary
Includes those sectors that may not directly affect the daily operations of a firm but will indirectly influence it: often includes the government, sociocultural, economic conditions, technology, and financial. General environment resources sectors: for example, in the sociocultural sector, shifting demographics play a significant role. In the us, hispanics have passed african americans as the nation"s largest minority group, and their numbers are growing so fast that hispanics are becoming a driving force in us politics, economics, and culture. Germany"s daimlerchrysler and builds its pt cruiser in mexico. Instability may occur when competitors react with aggressive moves and countermoves regarding advertising and new products. Percent of management in integrating roles: bottom line: if environment is more complex, differentiate more, and if environment is more uncertain, differentiate. Planning, forecasting, and responsiveness: the entire point of increasing internal integration and shifting to more organic processes is to enhance the organization"s ability to quickly respond to sudden changes in an uncertain environment.
