BU121 Study Guide - Final Guide: Marketing Mix, Proverb, Calipers

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23 Oct 2013
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A description of kinpower and its mission; along with an analysis of the market, competitors, and financial performance. Kinpower is a business that revolutionizes the way students approach stress and the way massage services approach students. It is a social venture launching at wilfrid laurier university (wlu) that offers 15 minute massages to university students during exams. The service is provided by volunteers consisting largely of kinesiology majors that have been professionally trained by the leading massage clinic in kitchener -waterloo: massageworks! (refer to. A 15 minute session costs the student only , and all profits generated will be donated to the jack project -a canadian organization dedicated to raising awareness for and helping with the mental health of university students. Kinpower will operate for three weeks every semester during the finals examination period, and will be available in high traffic areas around campus such as the athletic complex and concourse (refer to appendix f ).

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