OIM 210 Chapter Notes - Chapter 1: Wavelength-Division Multiplexing, Network Effect, Critical Role

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Chapter 1 whether the business is targeting a broad market or a narrow part of the market. whether the business wants to engage customers by being less costly or by being unique and. Organizational strategies - define the way in which a company plans to gain/sustain competitive advantage. Organizational strategies can be classified along two dimension: For example walmart is known for providing customers with the lowest prices possible while rolls royce is known as a high end luxury brand. New competitors and copycat products create a race to cut costs, cut prices, and increase features that may benefit consumers but erode profits industry-wide. Nowhere is this balance more difficult than when competition involves technology. The fundamental strategic question in the internet era is, how can i possibly compete when everyone can copy my technology and the competition is just a click away? .

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