MMC 2604 Chapter Notes - Chapter 1: Johannes Gutenberg, Mass Communication, Personal Taste
23 Oct 2013
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Document Summary
Digital: mass communication: the process of designing cultural messages and stories and delivering them to large and diverse audiences through media channels. Oral and written eras in communication: oral tradition faded after the emergence of alphabets and the written word, oral v. written communication debate in ancient greece. Johannes gutenberg invented the movable metallic type and the printing press: books eventually became the first mass-marketed products in history, the printing press combined three elements necessary for mass- market innovation. Machine duplication replaced the tedious system in which scribes hand-copied texts. Duplication could occur rapidly, so large quantities of the same book could be reproduced easily. The faster production of multiple copies brought down the cost of each unit, which made books more affordable. The electronic and digital eras: the electronic era. Began with the invention of the telegraph in the 1840s. The telegraph made 4 key contributions to communication.
