WS100 Lecture Notes - Male Gaze, Product Placement, China Doll
Document Summary
Week 7 lecture 1 oct. 23rd, 2013. Ads sell more than products, they sell values, images, and concepts of love, sexuality, success, and moralcy. Happiness in our consumer society is oriented toward the marketplace, and comes from the purchase of goods or services. Real source of satisfaction cannot be provided by buying goods or services: money cant buy love. Creates a never ending cycle of consumption. Advertising becomes a propaganda": a weapon of mass persuasion, works to fuel economic growth, shapes how we view ourselves and others. Children"s play: marketing shapes and limits children"s imaginations. Reinforced gender roles for boys and girls. Electoral politics: politics has become about who has the best commercials, not who has the best policies. Elections as time for debate vs. building popularity through commercials. Auditory perceptions and experiences: music videos have changed music and its meaning. Meaning as political statements or creative expression vs. commercials.
