AFM131 Midterm: Midterm #2 Review 9 pages of notes on the content from chapter 14, 15, 10 and 17, includes diagram of the product life cycle

• School: University of Waterloo
• Department: Accounting & Financial Management
• Course: AFM131
• Professor: Robert Sproule

Document Summary

Getting the product to the consumer when and where they want is critical to marketing success. B2b: all individuals and organizations that want g&s to use in producing other. G&s or to rent, sell or supply goods to others. B2b market: number of customers is low, size of business customers is large, geographically concentrated, more rational rather than emotional, sales are direct, more emphasis on personal selling. Pricing objectives: achieving a target return on investment or profit, building traffic, attracts more people, achieving greater market shares, offer low finance sales, low lease rates or rebates, creating an image, furthering social objectives ex. Bread and milk are at a low price so everyone can afford it. Chapter 10: producing world class g&s future business challenges stronger canadian $, increased competition from. Iso 9000: common name given to quality management and assurance standards, including process control, product testing, storage and delivery.