ECON 344 Lecture Notes - Corporate Social Responsibility, Marketing Ethics, Business Ethics

59 views21 pages

pucegoldfish20

16 Oct 2011

School

Department

Course

Professor

For unlimited access to Class Notes, a Class+ subscription is required.

Document Summary

Marketing: a set of business practices designed to plan for and present an organization"s products or services in ways that build effective customer relationships. Need: person feeling physiological deprived of basic necessities such as food, clothing, shelter, safety. Want: the particular way a person chooses to satisfy a need, which is shaped by knowledge, culture, personality. Marketing entails value exchange trade of things of value between buyer/seller so each is better off. Communicating value, enhancing a products value to consumers. Price is overall sacrifice consumer willing to make. All activities necessary to get product from manufacturer to consumer. Supply chain is important to ensure things are available when ppl want it. Marketing can be performed by both individuals and organizations. Concerned with product innovation, not with satisfying needs of consumers. Great depression and wwii conditioned ppl to consume less, thus firms needed to sell.

Related Questions

CRM is used by companies that want to:

a.	track customers through their site.
b.	design marketing campaigns.
c.	re-design the website.
d.	improve customer service.
e.	all of the above

The primary goal of CRM is:

a.	marketing
b.	sales
c.	service
d.	personalization
e.	all of the above

The first phase in CRM is:

a.	acquire new customers.
b.	enhance the profitability of existing customers.
c.	data capture.
d.	retain existing customers.
e.	issuing passwords

Central depositories that are used to organize, store, analyze, and report upon data for decision-making purposes are known as:

a.	data marts.
b.	CRM applications.
c.	relational database systems.
d.	data warehouses.
e.	log files.

The key functional areas of focus for CRM are:

a.	marketing, sales, and service.
b.	technology, business processes, and human resources.
c.	intranet, extranet, and internet.
d.	marketing, business processes, and service.
e.	marketing, internet, and intranet.

apricotcrab352

Which term is used when a company markets goods and services from one organization to another?

A. Idea marketing.

B. Not-for-profit marketing.

C. Business-to-business marketing.

D. Place marketing.

E. E-commerce.

pinkgrasshopper234

price is the _____________ a consumer is willing to make to acquire a specific product or service.

A. amount of money
B. overall sacrifice
C. fixed cost
D. target return
E. variable cost

burgundycat413

ECON 344 Lecture Notes - Corporate Social Responsibility, Marketing Ethics, Business Ethics

Document Summary

Get access

Related Documents

MKT 100 Lecture Notes - Lecture 1: Marketing Mix, Target Market, Institute For Operations Research And The Management Sciences

MKT 100 Lecture 1: MKT 100 - CH 1,2,3,4,5,6

MKT 100 Study Guide - Midterm Guide: Relationship Marketing, Customer Relationship Management, Voice Of The Customer

Related Questions