Management and Organizational Studies 2320A/B Study Guide - North American Industry Classification System, Business Marketing, Retail

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Kenneth Bowlby

Document Summary

Business to business marketing process of buying or selling goods and services to be used in the production of other goods and services, for consumption by the buying organization, or resale by wholesalers or retailers. Difference between b2c and b2b is the ultimate purchaser and user of the product or service. B2b focus their efforts on serving specific types of customer markets to create value for those customers. Many firms find it more productive to focus their efforts in key industries or market segments rather than on ultimate consumers. Usually purchase raw materials, components, and parts that allow them to manufacture their own goods. They work with corporate partners such as transporters, to facilitate the movement of raw materials to the factory, and retailers to move finished products to the stores. They demand social responsibility of their suppliers (environmental) Examples: hospitals, educational organizations prisons, religious organizations, and non-for profits.