EESB18H3 Chapter Notes - Chapter 5: Customer Relationship Management, Psychographic, Market Segmentation

65 views2 pages

Document Summary

Midterm: 90 min long, chap 1-5, 35 m/c 4 short answers ( 25 marks) = total 60. As marketing managers you have to figure out what people need and what they. Just because you can make something doesn"t mean the world wants it want. Marketing: finding out what customers want and need, and figuring out a way to satisfy those wants. Marketing concept: notion that everyone in the business should be thinking about what the customer want/need. Us ( company) directed with serving customers. Product focus: selling things you know how to make. Marketing concept: find out what customer wants, and make that. Market: a group of people that are willing/able to buy your products. How do you figure out who is most likely to buy our products?--> market segmentation dividing the world into segments realization of 8 billion people out there but not everyone can afford your product.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents

Related Questions