MKC1200 Chapter Notes - Chapter 10: Qantas, Product Design, Rolex
26 Nov 2013
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Product it is anything offered to the market for attention, acquisition, use or consumption that might satisfy a need or a want. It is anything physical offered to the market for attention, acquisition, use or consumption that might satisfy a need or a want. The good itself can be separated from the producer of the good. Most goods tend to remain in a good condition for some time at least for a few hours. Two mars bars will always be the same. It is an activity, benefit or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything. It is intangible but may consist of a few tangible qualities to guarantee the quality of the object. The service cannot be separated from the provider. Services have to be used when they are expected to be used. Indonesia that is leaving at 6pm cannot be used at 7pm.
