MKC1200 Chapter Notes - Chapter 15: Sales Promotion, Mobile Marketing, Marketing Mix
26 Nov 2013
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Promotion mix it is a specific blend of promotional tools that company uses to persuasively communicate value and build profitable relationships. Advertising any paid form of non-personal presentation and promotion of ideas, products or services by an identified sponsor. It is done through newspapers, magazines, television, radio, internet, billboards etc. Personal selling personal presentation by the company"s sales force to increase sales and build customer relationships. It is done through sales presentations, trade shows and incentive programs. Public relations any media activity that marketers use to build and maintain a positive company image with their customers, the press and society. Any unpaid form of non-personal presentation and promotion of ideas, products or services by an unidentified sponsor. It is done through sponsorships, press releases, special events and web pages. Direct marketing direct connections with carefully targeted individuals to both get an immediate response and build long lasting customer relationships. It is done through telephone marketing, catalogues, kiosks, mobile marketing.
