COMM 100 Lecture Notes - Covergirl
Document Summary
A way the film industry gets revenue is international revenue, showing films outside the us. As of today home consumption is more that box office sales. Movies being in 3d is a big aspect why ticket sales increased over the years. It has to do with publication of the film. Opening weekend is the biggest week to advertise for the film. More popular you make the film, the more people, so the more screens you need to fit all the people. Advertising appears in all forms of media, newspaper, tv, mags etc. Much of our media we see today is funded through advertising: the basic framework of the advertising industry, we said there are 5 categories in the ad industry, the first group is the audience/consumers. We as a whole are unorganized and isolated from each other. The advertisers want us to give up our money: advertisers target college age people.
