COMN 1000 Chapter Notes - Chapter 10: Payne Fund Studies, Murphy Brown, Family Values
27 Nov 2013
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The chapter opens with a rhetoric question. Joseph klapper- around the 60s he held a position on the media influence called the limited effects model. When and if media affect behavior, they do so with a web of other influencing factors such as personality, characteristics, social culture, mindset etc. There are two different perspectives on the manner in which media affects society. Whereas some believe that it heavily affects and the others believe that it has limited effect. Behavior is one of the most essential factors in mediamaking. Effects of violence and sexuality in the media and the effects on children. Sex and the youth- what role does media play in the sexual behavior that young people engage in. 1950s- rise in aggressive behavior in young people. Social scientists commissioned in the payne fund studies- to examine film"s effects on youth. One of the most wildly sighted volumes were herbert blumer"s movies and conduct-
