SOC 1101 Lecture Notes - Lecture 20: Community Media, Mass Society, Making Money

• School: University of Ottawa
• Department: Sociology
• Course: SOC 1101
• Professor: Willow Scobie

Document Summary

**note: 2 long answer questions will be based on this lecture. Hegemony strategies to gain influence: how that related to pop culture. Much of our knowledge of the world is media-driven. Influential in framing what we see, think, and experience and how we relate to others. Influence goes both ways society also plays an important role in shaping the content of mass media communication. Sets the parameters around what is necessary. Technologically-based communication structure (or institution) involving the centralized production and technologically-mediated distribution of information and entertainment. What is really important is the point about centrally produced . Whether you sit down in front of your tv and watch the show that come across your cable package or go online and watch these programs, they are centrally and commercially produced for profit. This mass media model is describing what happened on ctv or global (etc ). The institutionalized process for producing and distributing produced messaged by way of mediating technologies.