SOC200H1 Chapter Notes - Chapter 9: Questionnaire Construction, Response Bias, Secret Ballot
Document Summary
Surveys can be used for descriptive, explanatory, and exploratory purposes. Respondent: a person who provides data for analysis by responding to a survey questionnaire. This is best method for researcher interested in collecting original data for describing a population too large to observe directly. Excellent for measuring attitudes and orientations, such as public opinion polls. General attitude toward public opinion research is further complicated by scientifically unsound. Surveys that nonetheless capture people"s attention because of the topics they cover and/or their. The intent is not to measure public opinion but to manipulate it to push voters away from one candidate and toward the opposing candidate. Labels survey and poll are sometimes misused. Questionnaire: a document containing questions and other types of items designed to solicit information appropriate to analysis. Questionnaires are used primarily in survey research, but also in experiments, field research, and other modes of observation.
