COMM 200 Lecture Notes - Total Quality Management, Fasttrack, Capital Asset
Document Summary
Lecture 2-role of the c-level manager (management team) Think in short term profitability, long-term growth, and all within csr. Ex: apple is able to understand how technology marketplace is evolving; steve jobs understood that it was all going to converge. Managers must think about what"s happening externally and internally: vuga- volatility, uncertainty, globalization, and adversity, must be able to respond to rapid change. B2b model- business to business: our product is being bought by other businesses to include in their product. How to expand our company in the face of these competitors. Attractiveness and our relative position against the competition. Both are attractive markets: high tech smaller market higher growth. Well-directed/positioned strategy + efficient and effective tactical execution = growth and profitability. Want to think in terms of profit growth, not just market share (growth) External and internal thought processes in forming a strategy. Market dynamics= changes in the marketplace (consumers)
