MGM101H5 Lecture Notes - Lecture 3: Tim Hortons, Laundry Service, Market Segmentation

• School: UTM
• Department: Management
• Course: MGM101H5
• Professor: Dave Swanston

Document Summary

They might be able to sell it later. They can take over the company after getting shares. If public, there is a possibility that some other company will buy at a lower price. If private, they have no obligation to tell anybody any action that they will do. They can make more decisions quickly (without having to answer a large pool of investors) They don"t have to disclose any information to the public. Blackberry lacks innovation which is making them suffer. They also lack the leadership (they suffered from delays and product efficiency) They didn"t meet customers needs and wants and so they are falling behind. Lesson: we always have to reinvent ourselves to stay competitive. Blackberry fails to recognize changes in business (they didn"t modify strategies to accommodate changes) Achieve goals and objectives, bring to market effectively through satisfying customers needs - maintain this by constantly innovating. Making the market bigger and fighting for share (to maintain success)