MCS 3030 Chapter Notes - Chapter 3: Convergent Validity, Discriminant Validity, Construct Validity

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 3030
• Professor: lloydhetherington

Document Summary

Measurement is the process of observing and recording the observations that are. Chapter 3: the theory of measurement collected as a part of a research effort. Four major levels of measurement: nominal, ordinal, interval, and ratio. Construct validity: refers to the degree to which inferences can legitimately be made from the operationalization"s in your study to the theoretical constructs on which those operationalization"s are based. Operationalization: the act of translating a construct into its manifestation (i. e. , translating the idea of your treatment or program into the actual program, or translating the idea of what you want to measure into the real measure. Example: lets say you have an idea for a treatment or program you would like to create. The operationalization is the program or treatment itself, as it exists after you create it. Construct validity is the degree to which the actual (operationalized) program.