SOSC 3363 Lecture Notes - Content Analysis, Semiotics, Conversation Analysis
3 Dec 2013
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Document Summary
Defined as a study of recorded human communications. Quantitative coding data in a specific way (counting) Texts, newspapers, gov"t docs, legislation, court transcripts, visual images (women magazines, advertisements), websites, blogs, animated cartoons, lyrics of songs. Pairing of words (i. e. raves and drug use; how often are they. Frequently want to code in terms of subjects and themes associated with one another): this requires a more interpretive approach, requires we search not only an obvious (manifest) surface content, but also latent. 2 elements of coding: designing a coding scheme. Make sure everyone is using the same codes: intra-coder. Make sure you are consistent in the ways you do things: increases reliability. Points to be aware of: make sure what you"re coding is mutually exclusive (you can"t have to categories that bleed into each other) Make sure its exhaustive i. e. male and female. Researcher in this analysis is constantly reevaluating: semiotics. Signs that stand in for something else.
