FILM 240 Lecture Notes - Smart Tv, Kevin Spacey, Nielsen Media Research
4 Dec 2013
School
Department
Course
Professor
Document Summary
Talking about how we produce tv and how we watch, the different kinds and the history behind it. 40% households have more than 4 tv sets, and they are on through 8 hours through the day. Tv sales flatt in 2011 and went down 6% in 2012. Global tv sales went down again in 2012 6. 5% Some of the 3d programming has been cut because they didn"t sell enough 3d tvs. The best selling point is the size of the tv. Televisoins connected to the web: 25% households with broadband own atleast 1 itv. 66m units have been shopped in 2012 a quarter of total market reaseach 2012 tdg. More educated, more affluent, an early adopter of technology = first ones to have smart tvs. Its not going to be diluted because its becoming the normal. Going to future shop to get a tv and the default is a smart v. 75% of us want to have an interactive tv.
