FILM 240 Lecture Notes - Joan Ganz Cooney, Harlequin Enterprises, Literacy Test
4 Dec 2013
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Agenda: reading habits, book publishing, selling books. The average adult reads ten books a year: source pew 2012. Feel good read, cognitive and emotional benefits. Enhancement to academic performance, better memory and imaginiation and score better on tests. 75% gen y reads regularly for pleasure: pew 2012. Women are 3x more likely than men to read for pleasure leausre reading gendered from childhood. 20% boys say they do not like reading progress international literacy study boys pick informational, humour, graphic novels. Parents and the love of reading boost kids tests score of 35% points higher. Parents who read to their kids when they are young make them smarter. Classroom attentiveness and performance in the class room. Age fifteen is the key literacy age, correlation between reading and higher ed. Oxford university: read to kids when they are past four, most parents stop reading stories before child is eight. Is it important so kids have that bonding time.
