SOC 603 Lecture Notes - Lecture 5: Benjamin Spock, Media Culture, Blackboard

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How do we come to internalize dominant ideas about masculinity and femininity: childhood learning in families. Family is the most important site to develop ideas about gender, we get primary socialization as in most privial, have most influence on us. Historically shifting ideas about gendered subjectivity and childrearing. In 1940s, child rearing expert dr. benjamin spock wrote: Changing context: contemporary canadian society: fast competitive achievement orientated high tech lives. Ads everywhere stores everywheren: masculinity in crisis. Socialization ah be direct and intentional or indirect and unintentional. A heart rate of less than 140 beats means you"re having a boy. Childhood play: though it out (guy) or talk it out (girl) Parental responses to attention seeking (reward son and punish girls for attention seeking) Sense of community, experience of socializing, indentities: structured by consumerism. Consumerism becomes implicated in socialization and personal development. Little has changed in the past years about the image of female disney characters.

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