SOCB50H3 Study Guide - Shared Belief, Semiotics

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5 Dec 2013
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Involves relationships of power to influence and be influenced (communication) Practices of looking images, power, and politics. To see is a process of observing and recognizing the world around us. To look is to actively make meaning of that world involves greater sense of purpose/direction. Cultures increasingly permeated by visual images with variety of purposes + intended effects. Technology of images is central to our experience of visual culture. Representation use of language + images to create meaning about world (describe + define) Debate: representation = mimesis (reflection of world as it is) vs. social construction (use representation to make meaning of the material world via language systems, culturally specific contexts) Language and systems of representation do not reflect an already existing reality so much as they organize, construct, and mediate our understanding of reality, emotion, and imagination. We learn the rules and conventions of the systems of representation within a given culture.

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