Psychology 2800E Lecture Notes - Lecture 8: World Health Organization, Likert Scale, Energy Crisis
5 Dec 2013
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A common method, but : begin with clear purpose, question format (open or closed, writing good questions (10 guidelines, writing response options (4 guidelines) If you want to learn about people"s thoughts, feelings, and behaviour, then ask. Who do we want to study (also see next week: sampling) Next step: construct the survey questionnaire (parts 2, 3, & 4) Part 2: decide on question format: open-ended questions (answer in own words) Ask them: what is the most important problem facing the country today? . Allow maximum freedom in how people respond; no constraints. Responses must be content analyzed (w&m 207-208) Questions can be difficult to answer: closed-ended questions, examples, check-lists (e. g. , select one problem from list provided, rankings (e. g. , rank list of problems, rating scales (more quantitative info). Likert scale : tuition should be frozen (agree/disagree scale) Semantic differential scale: a tuition freeze is: Disagree -2 -1 0 +1 +2 agree strongly slightly neither slightly strongly.
