Sociology 2172A/B Study Guide - Midterm Guide: Consumerism, Peace Symbols, James Vicary
5 Dec 2013
School
Department
Course
Professor
Document Summary
Marshall mcluan, first father of the electronic age, canadian communication. Exposed to 3,500 ads a day, not including the ones we see on a computer. Why is advertising studied in sociology: distribution of resources. Ads should be looked at as an major social institution: impact on society. People wear clothing in order to advertise for the company. We ask for a q-tip not a cotton swab . Tells us what in and how we should feel about certain products. Impacts our behaviors: agent of social control. Parents are agents of social control, we act based on how our parents raised us. Police, we behave ourselves so we don"t get in trouble. Shows us what"s cool and how to be in the popular clique . Become reliant on certain things due to advertising. Cause of advertising we determine people based on how they present their self. Most advertising is an insult to one"s intelligence.
