mkt100 Lecture Notes - Scouts Canada
Document Summary
In response to your questions, i will talk about what market segment of the sustainability. Passion index i belong to and why that information is useful to marketers. I will also address what factors categorize me to my market segment and how marketer can utilize that type of information to make a product appealing for their target market. The sustainability passion index is a collection of consumer categories based on how they behave towards their surroundings and what these people value the most. These segments vary from people who are concerned about the environment and society known as vocal. Globalists to persons that value family, friends, and opportunities to volunteer who are referred to as pragmatic believers. The pragmatic believers, as stated in the shift. Report by conscientious innovation ltd. , care about sustainable life and csr issues overall. They rate family, friends and community highly, support locally based businesses and volunteer frequently .
