SOC 202 Study Guide - Final Guide: Polysemy, Consumerism, Connotation
6 Dec 2013
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Consumption and production: life cycle of products. Power: to produce, purchase, access, as well as define culture. Mass and folk culture: mass culture: unidentifiable, all about demographics, folk culture: identifiable, passed down from generation to generation. Ownership and control, and how it relates to content produced, practices involved in producing content, and how media structure relates to production of content. Convergence: lines between products and services become blurred. Messages produced, meanings that are represented in messages, and how media interprets messages: four characteristics: dominant culture, interdisciplinary focus, emphasis on connections, emphasis on the subject. Ongoing struggle/fight to define culture and who should define it. Ex: rural vs. urban, copy-right vs. copy-left. Commodity fetishism: symbolic, emotional meaning, and value we attach to things. We are not passive or brainwashed, and instead think about everything. Communication or interpretation of cultural messages involves acceptance and consent. Audience accepts or consents to being dominated by dominant groups.
