Management and Organizational Studies 1021A/B Study Guide - Midterm Guide: David Riesman, Stereotype Threat, Thematic Apperception Test

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Phills

Document Summary

Consumption communities: where members share views and product recommendations. Consumer behavior: the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. Exchange: in which two or more organizations or people give and receive something of value. Emphasizes the entire consumption process, which includes the issues that influence the consumer before, during, and after a purchase. Consumer response is the ultimate test of whether a marketing strategy will succeed. Marketing segmentation: identifies groups of consumers who are similar to one another in one or more ways and then devises marketing strategies that appeal to one or more groups. Demographics: statistics that measure observable aspects of a population. Psychographics: differences in consumers" personalities, attitudes, values, and lifestyles. Share a set of values and common cultural experiences that they carry throughout life. Differentiating by gender starts at a very early age.