MGCR 382 Lecture Notes - Lecture 4: Limited Partnership, Fixed Price, Contract Manufacturer
6 Dec 2013
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Document Summary
Coordination of environment and organization should come together to build a global competitive advantage. Choose a market (based on which holds the most potential for entry and expansion) Can sell in poorer markets: potential growth for market. Levels of competition: both current and future levels need to be considered, when assessing, you must considerl. Relative strengths/weaknesses of these competitors: technological industries need to constantly observe major markets in order to sieze all possible opportunities. Legal and political environment: must understand trade policies and general political environment. What kind of legistaltion: need to take care to avoid any negative political impacts. Ex. people"s republic of china does not recognize the republic of china (i. e. taiwain) as a separate nation so if you are doing business with both you must be careful not to step on any toes. Sociocultural influences: must take into account the needs, preferences, cultural differences of various markets in order to reach the consumers.
