PSYC 2120 Chapter Notes - Chapter 8: Shoplifting, Social Proof, Overjustification Effect
7 Dec 2013
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Document Summary
An altruistic person is concerned and helpful even when no benefits are offered or expected in return. Several theories of helping agree that, in the long run, helping benefits the giver as well as the receiver. One explanation assumes that human interactions are guided b a social economics. we exchange not only material goods and money but also social goods - love, services, information, status. In doing so, we use a minimax strategy - minimize costs, maximize rewards. Social-exchange theory does not contend that we consciously monitor costs and rewards, only that such considerations predict out behaviour. Rewards: rewards that motivate helping may be external or internal. External reward may involve a businesses donating money to improve their corporate image, or offering someone a ride with hopes of being appreciated or being friends. Thus we are most eager to help someone attractive to us, someone whose approval we desire.
