ADM 2320 Chapter Notes - Chapter 16: Global Entry, Management Consulting, Franchising

55 views7 pages

Document Summary

Globalization: refers to the increased flow or goods, services, people, technology, capital, information, and ideas around the world; has economic, political, social, cultural, and environmental impacts. Growth of the global economy: globalization of marketing and. Globalization of production (or offshoring): refers to manufacturers" procurement of goods and services from around the globe to take advantage of national differences in the cost and quality of various factors of production (e. g. , labor, energy, land, capital). World trade organization (wto): replaced the gatt in 1994; differs from the gatt in that the wto is an established institution based in geneva, International monetary fund (imf): established as part of the original. Gatt; primary purpose is to promote international monetary cooperation and facilitate the expansion and growth of international trade. Because different countries offer marketers a variety of opportunities, firms must assess the viability of a variety of international markets. This assessment is done through an environmental analysis.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents

Related Questions