PSY220H1 Chapter Notes - Chapter 7: White Coat, Mortality Salience, Hand Sanitizer

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7 Dec 2013
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Two types of effects: effect of attitude on behaviour. Ex: environmentalist more likely to vote green party or democrat than rep: effect of behaviour on attitude. Ex: environmentalists who drive gas-guzzling cars rationalize their behaviour by convincing themselves that car emissions have little in uence on the climate or that they don"t drive that much anyway. I. e. , president johnson converted war-skeptical politicians (from his own campaign) into true believers by sending them on fact- nding mission to. Skeptics would rather try to in uence admin. from the inside than in the public eye. As they supported the policy in the public-eye more and more, the skeptics start to believe their own lies and thus become true supporters of war. Attitude: an evaluation of an object in either a positive or negative light that involves the three elements of affect, cognition and behaviour. Cognition: thoughts, beliefs about object & associated memories, images; reinforces affect.

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