CMST 1A03 : CMST 1A03 UHC Chapter 8 Notes

• School: McMaster University
• Department: Communication Studies
• Course: CMST 1A03
• Professor: Terry Flynn

Document Summary

Lecture 22: uhc chapter 8 (november 22th, 2013) Agenda-setting (the more we want information, the more we believe that it is what will dominate in the social media) The first medium that allows almost anyone to send messages to a mass audience without the message being filtered by journalists and editors. Embrace of the internet has taken less time than the growth of any other mass medium in history. Attractive characteristics of the internet for communication professionals. An infinite amount of space for information. More than 90 percent of public companies use webcasts for everything from news conferences to employee training. Can be used in pr campaigns and employee relations. *using technology to create a community of people. Social media conversation is not organized, not controlled, and not on message. Are usually written by an executive and represent the official voice of the organization. Concerns of liability or the potential for proprietary info to be released.