SOC101Y1 Chapter 5: Chapter 5
Document Summary
Canadian spent just less than 20 hrs a week listening to radio. Interactive media like telephone, conversely communications flow back and forth: distinction between mass and interactive media is disintegrating (due to new media forms internet, mp3 etc) Technological perspective: effect of communication on institutions and culture, harold innis & marshal mcluhan. This struggle lead to shifts from time to space biased media: the way that forms of communication change our sense perceptions and cognitive processes. Time-biased: conducive to strong sense of tradition and custom, promoting religious forms of power and belief. Space-biased lead to territorial expansion, empire building, more secular forms of power and culture manifested in dominance of military institutions and growth of state: these different forms of power create different types of social. Elite that controls means of communication try to preserve. Integrates sight and sound, achieving sensory balance: tv. More accessible and less hierarchical than print, usher sin new era of global democracy.
